What is copywriting?

A dollar for every time I’ve been asked that question since setting up Six Hundred Copywriting Services and I’d have enough to quit being a copywriter.

Ok, not quite.  Maybe it’s not the $64,000 question – many people have heard of copywriting.  But a significant number are hazy on what’s actually involved.  Often ‘copyright’ – an entirely separate concept – enters the conversation, further confusing things.

For clarity:

  • The Oxford English Dictionary defines ‘copywriter’ as:  noun a person who writes advertisements or publicity material.
  • Wikipedia states:  Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea.

In practical terms, a professional copywriter – that’s me folks, give me a call – crafts words to:

  • promote your brand
  • sell your products and services
  • raise your company profile
  • increase your profits

Wherever and whenever your business or organisation uses words – website, brochures, print ads, newsletters, blogs, sales emails, broadcast ads, even your humble business card – every word and phrase must inform, engage and persuade.

Inform, engage, persuade – that’s the bottom line and that’s why you invest in hiring a professional copywriter.