A dollar for every time I’ve been asked that question since setting up Six Hundred Copywriting Services and I’d have enough to quit being a copywriter.
Ok, not quite. Maybe it’s not the $64,000 question – many people have heard of copywriting. But a significant number are hazy on what’s actually involved. Often ‘copyright’ – an entirely separate concept – enters the conversation, further confusing things.
- The Oxford English Dictionary defines ‘copywriter’ as: noun a person who writes advertisements or publicity material.
- Wikipedia states: Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea.
In practical terms, a professional copywriter – that’s me folks, give me a call – crafts words to:
- promote your brand
- sell your products and services
- raise your company profile
- increase your profits
Wherever and whenever your business or organisation uses words – website, brochures, print ads, newsletters, blogs, sales emails, broadcast ads, even your humble business card – every word and phrase must inform, engage and persuade.
Inform, engage, persuade – that’s the bottom line and that’s why you invest in hiring a professional copywriter.